AE Ventures was the manager and producer of the Electronic Security Expo (ESX) for the show’s launch and its first 7 successful years of operation. The expo, is the only major, national trade show purely focused on the needs of security integration and monitoring teams and is owned by the Central Station Alarm Association (CSAA) and Electronic Security Association (ESA).
Under AE Ventures’ management ESX welcomed 200+ exhibitors and nearly 3,000 in attendance. ESX hosted many networking events, a quality expo floor and a host of seminars organized by educational tracks, such as business development, sales and marketing, central station operations and more.
AE Ventures was responsible for the marketing of this brand (including content marketing, public relations, brand development, advertising, website development and upkeep, video marketing, etc). It also managed all aspects of the show’s production and was solely responsible for the sales efforts, sponsorship package development, and the market research required for a successful launch and brand evolution to stay competitive.