AE Ventures Launches TecHome Advisors

New business unit will execute creative, practical strategy and planning projects for builders, suppliers and integrators in the $40 billion US home technology market. 

AE Ventures announced today the launch of TecHome Advisors, a strategy and business planning game-changer for product suppliers, builders and integrators participating in the $40 Billion US home technology market.  With decades of experience as industry practitioners and market catalysts, THA provides clients a unique combination of knowledge, research and long-standing industry relationships to deliver well-wrought and executable plans for success.

Heading TecHome Advisors is principal, Joe Lautner, a former top executive with Nortek Control, ELAN, HomeLogic, System 7 and Gerber Technology. AE Ventures president John Galante, a previous leader at EH Media, the Consumer Technology Association, the Security Industry Association and Reed Exhibition Companies, and EVP and AE Ventures co-founder, Nancy Franco, team with Lautner on the leadership team, adding their decades of experience and insights into the home tech industry.

TecHome Advisors develops actionable plans that help builders, suppliers and their channel partners position and go to market.

Specific engagements for builders include:

  • Home Tech Program Assessment
  • Home Tech Strategic Intent
  • Home Tech Merchandise Plan
  • Design/Production Plan
  • Customer Care
  • Marketing Plan
  • Sales Plan
  • Aftermarket Options Plan

Engagements for suppliers include:

  • Category Validation
  • Strategy and Positioning
  • Partner Development

Key benefits of engagements include:

  • Rapid speed to market–develop, validate and deliver plans quickly, save time and money
  • Development of executable plans–programs meet market and channel requirements
  • Phased approach–move through phases based on finding, need and opportunities
  • Maximize sell-through

“While now big business, home tech is still far from optimized, especially in newly built homes. Incumbent and new vendors in the space often need help navigating the complex supply chain, preparing their value propositions and selling through the various players, and TecHome Advisors is ready to assist, ” said Lautner.

“Tech is a key competitive weapon for builders vs both used houses and laggard builders,” said Galante. “TecHome will help builders plan more methodically and refresh regularly to stay on-trend and reap the benefits of surging demand.”

To learn more if TecHome Advisors can help you with positioning, relationships or go-to-market, contact Joe Lautner at JoeLautner@techomeadvisors.


About AE Ventures

AE Ventures was established in 2008

We launched TecHome Builder Magazine in 2001 and TecHome Builder Summit in 2014. Our team’s experience in installed residential technology began in the mid-1980s. Visit our corporate website to learn how we’ve changed the industry by bringing research and extraordinary opportunities to suppliers, residential builders, developers and property managers.