More than 4 million companies will exhibit before more than a quarter-billion attendees in the global exhibition market this year, and, huge chunks of the $100+ billion and countless hours they spend participating will yield no return.
Invented in 1850s industrial-age London, the trade show model struggles to leverage the deep information buyers and sellers can acquire in advance of meetings to enrich engagement. And trade shows produce mostly brief, superficial, random seller-buyer and peer-to-peer interactions and fail to accelerate sales traction and industry progress.
The antidote? The disruptor? The hosted style event.
Born in the information age in the IT industry, and now deployed with increasing benefit to industry sectors well beyond IT, the hosted style event connects the most desirable buyers with vendors on a scheduled, guaranteed basis.
Detailed profile information provided in advance fuels conversations, and there’s the added benefit for buyers of factoring in expert peer perspectives at and after the event. It’s that formula, and our team’s dedication to high levels of customer care, that drive extraordinary progress in each of the markets we serve.
How We Got Here
AE Ventures was founded by president, John Galante, and executive vice president, Nancy Franco, in 2008 after the pair teamed on the production of B2B events and media for roughly a decade at EH Media. Galante has additional tech and event industry experience as an executive leader at the Consumer Technology Association, Security Industry Association and Reed Exhibition Companies. Franco has additional high tech event experience with IDG.
For the first several years of AE Ventures, we operated a mix of traditional trade shows (the Electronic Security Expo which AE founded in 2008 and produced through 2014) and hosted events, including the Total Tech and TecHome Builder Summits. In 2015, AE turned its focus exclusively to producing hosted style events and developing media and engagement platform attachments that align with and enhance the hosted style event.
Where We Are & Where We’re Going
A still nimble company, AE is tapping the management disciplines of the Entrepreneurial Operating System to serve vendors and trades at the intersection of technology and construction.
Our seven-year-old TecHome Builder Summits take place on a semi-annual frequency and in 2021 we are launching a new builder brand and event— Housing Transformation.
