June 16, 2014, Easton, MA — AE Ventures announced today updates on its product lineup and key corporate strategies for the second half of 2014 and 2015. Now in its seventh year of operations, AE Ventures launched the TecHome Builder family of events and e-media in 2013 and more than doubled its staff while relocating from Mansfield to South Easton, Mass.
During the next 18 months the company will focus on growing TecHome builder, extending the TecHome brand to the homebuyer/consumer level, and establishing a marketing services business, while implementing important new strategies across its event portfolio.
Existing Events & Media
The seventh annual CE Pro Summit and third annual Commercial Integrator Summit will take place concurrently and co-located in Orlando, FL, Nov. 12-14, 2014. The Summits are hosted-buyer style events that connect suppliers in targeted, high quality ways with the crème de la crème of custom and commercial integration. More than 400 will participate in the 2014 Summits. The 2015 edition of the Summits will be held in the central US during the same November time frame. They are owned by EH Publishing, publisher of CE Pro and Commercial Integrator magazines, and produced by AE Ventures under a licensing agreement.
In the wake of the successful launch of the TecHome Builder Summit in March, AE Ventures expanded its schedule of hosted-buyer style events for the builder to two, with the announcement of TecHome Builder LUX, scheduled for launch Oct. 20-22, 2014 in Pasadena, CA. This event will immerse more than 80 luxury homebuilders in ideas for leveraging technology amenities in new homes built for mass affluent buyers in the top 20 percent of the market. TecHome Builder LUX digital media produced in Q4 2014 and Q1 2015 will complement the event and extend the reach of its message to thousands of other luxury builders that follow TecHome Builder’s online content. The second annual TecHome Builder Summit, hosting 120+ senior tech decision makers from high-volume homebuilders, takes place March 23-25, 2015 in Austin, TX.
On the digital side of things, TecHome Builder editor-in-chief, Steve Castle, and his editorial team are compiling a treasure trove of ideas and information on technology for builders large and small, custom and high volume. More than 50,000 builders and allied trades receive the weekly edition of the TecHome Builder Newsletter. High value, multi-faceted digital promotion packages are available for companies looking to tap TecHome Builder’s Second Half Savings Spectacular.
Homebuyer Focused Media Launches
Research indicates there is no better time to sell technology to consumers than during the spending frenzy and lifestyle reboot that accompany the purchase of a newly constructed or existing home. Consumers who are considering or in the midst of these major life events are the target audience of AE Ventures’ new consumer-facing media.
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- New Home Source – TecHome is the name for the relationship between BDX, the premier online and broadcast TV media for new homebuyers, and AE Ventures. Technology suppliers and service providers of all kinds have a unique opportunity to connect online and “over the air” with homebuyers, while they are actively researching their home purchases and considering the technology investment that go with that buy. Digital and broadcast advertising opportunities are available now.
- Launching in Q2 2015, TecHome America is a digital destination for homebuyers featuring showcase style information (both video and articles) on tech forward homes and communities; a Definitive Guide of reference content on tech options organized by type of system, room-by-room and lifestyle orientation; and Dream Maker Directories, where homebuyers can take action on their ideas by contacting listed builders, architects, remodelers and integrators.
AE Ventures Sales & Marketing Services
As an event producer and digital publisher, AE Ventures has built formidable market research, brand development, content marketing, digital marketing and teleselling capabilities as well as strong database assets in the installed technologies channels. Now manufacturers and service providers can tap the strategic and creative talent of AE Ventures and its databases through its AE Engage sales and marketing services arm. AE Engage can help on all kinds of projects and programs including:
- Websites & Rich Web Content
- Webinars, Seminars, Briefings
- Digital Video
- Custom Publishing
Identity Development & Brand Development
- Logo Design
- Brand Statement Development
Custom Events & Event Marketing
Company or Product Launch Promotion
- Public Relations
- Award Program Entries
- Email Marketing
- Event-Driven Launch Marketing
Telesales Prospecting & Lead Qualification
A particular focus of AE Engage is the new home market. The “last 10 feet” of the technology sale through homebuilders is notoriously poorly executed. Merchandising of tech options is typically incomplete and ill organized; sales collateral is weak, overly technical and at times a total turnoff and training of sales associates/design center staff is rare. AE Engage TecHome offers the strategic, creative and project management resources to significantly strengthen technology sales and marketing efforts in builders’ physical and virtual selling environments.
AE Ventures also can help technology suppliers and integrators with market research services through its AE Analytics brand. Potential deliverables include:
- New Product, Program Potential Studies
- Purchase Process/Decision Factors Studies
- Competitive Analysis Studies
- New Product/Program Launch Studies
- Channel Support Requirements Studies
- Channel Marketing Research Studies
New Strategies for Events
The world is full of event organizers that think their work is done when the show is over and attendees head home. AE Ventures disagrees and is working hard now to change the calculus, adding customer care elements that support and enhance post-event results. Program elements range from planning tools to award programs for change implementation and communications media for keeping conversations and community vibrant post event.
AE Ventures also recognizes that the stakes continue to rise for event organizers in terms of creating riveting and inspirational experiences for participants. Accordingly, AE Ventures is implementing elements like street theater, high production value immersive AV and entertainment and creative storytelling to its event programs to create the wow factor that makes for impactful messaging and memorable events.
“It’s a new era of opportunity for AE Ventures,” said AE Ventures president, John Galante. “We’re excited to be expanding our play in the homebuilder and homebuyer space, and there is a real need for the marketing services and research side of the business we are developing. Our team is getting bigger and better to help us serve audiences, sponsors, advertisers and services clients with innovation and quality.”
“For years we’ve been providing advice and assistance to our exhibiting and attending companies on market trends and sales and marketing strategies,” said AE Ventures executive vice president, Nancy Franco. “It’s great to now be building a business strategy around that in addition to producing our quality events and e-media.”
In alignment with its strengthening focus on media, events and service businesses it owns and operates in full, AE Ventures is dropping the words “Association Event” from its official name and will henceforth strictly be known as AE Ventures, with the tagline: “Always Evolving.”
For more information, contact Nancy Franco at email@example.com, 508-618-4225.